We’re nerdy about solving problems, and AI is just one of the many tools we bring to the table. We use it thoughtfully and intentionally to help us work smarter, not harder. That means leaning on AI to handle repetitive or time-consuming tasks, speed up technical troubleshooting, and expose blind spots in a world of technologies that no one can fully master.
But let’s be clear: AI isn’t a magic solution. It doesn’t replace expertise, judgment, or experience. It supports them. Every recommendation, every solution, and every piece of work we deliver is still guided by human insight and careful thinking.
When it comes to creative work—especially visual design—we don’t use AI at all. Generating fresh ideas, solving problems creatively, and designing for people requires thinking that can’t be fully automated. AI helps us in the background, but it doesn’t drive the creative spark.
In short, AI is a helpful assistant in the right context, but the work, the thinking, and the problem-solving? That’s all us.